Charles Wakefield & The Vision of a Castor Economy.

In 1899, Charles “Cheers” Wakefield founded C.C. Wakefield & Company in London after leaving the oil industry (one of the founders of Shell Motor Oil). He later created the world-famous Castrol brand — the name derived directly from C-A-S-T-O-R Oil. Wakefield was a pioneering visionary. He strongly advocated for a Castor Economy — a sustainable future built on castor oil as a renewable resource, including the early production of bio-diesel from vegetable oils. He believed castor oil could power engines cleanly and help sustain humanity long-term. Sadly, his forward-thinking vision was overtaken by the rise of the fossil fuel economy led by figures such as John D. Rockefeller and J.P. Morgan. Today, we have a historic opportunity to revive Wakefield’s dream. Rudolf Diesel originally designed his revolutionary engine to run on vegetable oil — specifically bio-diesel. Castor oil was one of the most promising candidates at the time. Over 120 years later, the diesel engine remains a benchmark of reliability.

It is time to honour the vision of these great innovators

and build the clean, green, and sustainable Castor Economy the world needs.

See for yourself the destruction - "as far as the eye can see" millions and millions of hectares - independently owned, can be restored in under one year and be producing carbon negative electricity that can power the next generation...our indigenous families are willing and able and eager to power your home, business or transportation,     what are you waiting for, come join us...